03 Let them tell
Telling stories is, no doubt, the most effective way to raise attention and empathy. One of the several ways in which a storytelling strategy can be carried out is through pictures. What someone calls visual storytelling is nothing more but a series of pictures that, together, come to recount something. This can be an event, but it can also be the story of your brand, of which your customers are keepers and tellers. Therefore, it is important to visually appeal them, but it is even better when they themselves are the one who generate contents. There is no better way to build interest and become the protagonist.